The Ekiti State Football League is gearing up for an exciting 2024/2025 season following the inauguration of its Media and Marketing Committees, a move designed to boost the league’s visibility, sponsorships, and fan engagement. During a ceremony at the Ekiti State Football Association Secretariat in Ado Ekiti on February 5, key figures like Ekiti FA Chairman Aare Oluwole Oloworemo and League Chairman Mr Soji Farotimi highlighted their vision for the most exciting season yet.
Mr Farotimi expressed gratitude for the support from Aare Oloworemo and promised better organization and competition after learning from previous challenges. “This year’s edition will be a spectacle that captures the hearts of football fans,” he vowed. Oloworemo commended the league’s transparency, stressing its importance in building trust and credibility.
The Marketing Committee, led by Mr. Remilekun Sholola, will focus on securing sponsors and partnerships, while the Media Committee, led by Mr. Yunisa Fatai, is tasked with enhancing coverage and promoting the league. With playoffs starting in March and the season running from April to August, fans can anticipate a season filled with competitive action and commercial success.
Editorial
The new season of the Ekiti State Football League holds more than just the promise of goals, wins, and silverware it represents a shift towards a more professional and sustainable future for grassroots football in Nigeria. For far too long, local leagues have struggled with visibility and sponsorship issues, but this year could change that narrative. By investing in strategic committees focused on media coverage and marketing, the Ekiti League is acknowledging the power of storytelling and commercial viability in modern sports.
As stakeholders, we should view this as more than just entertainment. It’s a chance to foster community pride, create jobs, and cultivate local talent. With the proper backing, Ekiti’s local teams could evolve into feeders for national clubs or even the Super Eagles. But we must stay committed to transparency, good governance, and fan inclusivity should remain guiding principles. This isn’t just about this season it’s about laying a foundation for long term success.
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We urge the committees to be proactive, innovative, and willing to adapt. If they succeed in creating captivating content and attracting sponsorships, the league could become a beacon for other states to emulate. Ekiti football isn’t just kicking off a season it’s kicking off a new era.
Did You Know?
- Ekiti State is home to one of Nigeria’s oldest football clubs, Christ’s School Ado Ekiti FC.
- The Nigerian Football Federation NFF was officially formed in 1945, with grassroots leagues like Ekiti’s serving as its backbone.
- Grassroots football leagues in Nigeria have produced international stars, including former Super Eagles captain Joseph Yobo.
- Ekiti State’s sports development initiatives have seen an increase in youth participation since 2015.
- Proper media coverage of grassroots leagues has been shown to boost youth involvement in sports by as much as 30% in various Nigerian states.
