3SC Appoints Bunmi Fadayomi as New COO to Drive Commercial Growth

Shooting Stars Sports Club (3SC) has appointed seasoned marketing communications expert Bunmi Fadayomi as its new Chief Operating Officer (COO), effective immediately. This strategic move aims to enhance the club’s operational efficiency and unlock new commercial opportunities ahead of the 2025/2026 Nigeria Premier Football League (NPFL) season.

Fadayomi brings over 25 years of experience across West and Central Africa, with a proven track record in sports sponsorship, brand building, and fan engagement. Notably, he led Razzl’s $1.5 million Africa Cup of Nations (AFCON) 2024 sponsorship campaign, coordinating operations across multiple host cities and stadiums.

His appointment follows a significant restructuring at 3SC, which recently saw the departure of Technical Adviser Gbenga Ogunbote, General Manager Dimeji Lawal, and the entire technical crew.

Executive Chairman, Hon. Taiwo Lekan Salami, expressed confidence in Fadayomi’s ability to strengthen the club’s operations and expand its commercial opportunities. “Bunmi’s appointment reflects our vision to build a stronger operational base and create new revenue streams for the club,” Salami stated. Fadayomi will oversee strategic planning, improve internal operations, and drive new fan engagement initiatives as the club prepares for the upcoming NPFL campaign.

Editorial

The appointment of Bunmi Fadayomi as COO of Shooting Stars Sports Club (3SC) signifies a pivotal moment in the club’s journey towards revitalisation and growth. In a landscape where financial stability and fan engagement are paramount, Fadayomi’s extensive experience in marketing communications offers the club a unique opportunity to enhance its commercial prospects and operational efficiency.

Fadayomi’s leadership in Razzl’s $1.5 million AFCON 2024 sponsorship campaign underscores his capability to manage large-scale projects and navigate the complexities of sports marketing. His expertise will be instrumental in crafting strategies that not only attract sponsorships but also foster deeper connections with fans and stakeholders.

The recent restructuring at 3SC, which included the departure of key personnel, reflects a commitment to change and improvement. By appointing a seasoned professional like Fadayomi, the club demonstrates its readiness to embrace innovation and pursue sustainable growth. This move is not merely administrative; it is a strategic step towards building a robust foundation for the club’s future.

As 3SC prepares for the upcoming NPFL season, the focus must shift towards implementing effective strategies that enhance operational efficiency and commercial viability. Fadayomi’s role will be crucial in aligning the club’s objectives with the evolving dynamics of sports management, ensuring that 3SC not only competes on the field but also thrives off it.

In embracing this new direction, 3SC has the opportunity to set a precedent for other clubs in the league, demonstrating that strategic leadership and commercial acumen are key drivers of success in modern football. With Fadayomi at the helm of operations, the club is poised to embark on a path of transformation that could redefine its legacy in Nigerian football.

Did You Know?

1. Shooting Stars Sports Club (3SC) was one of the founding members of the Nigerian Premier League in 1972, originally known as WNDC Ibadan.
2. The club’s nickname, “Shooting Stars,” was suggested by founding members who believed the players were “stars” in their own right.
3. 3SC plays its home matches at the Lekan Salami Stadium, which has a seating capacity of 10,000.
4. The club has a rich history, having been known as IICC (Industrial Investment and Credit Corporation) Shooting Stars of Ibadan before adopting its current name.
5. Shooting Stars is one of the most followed football clubs in Nigeria, with a dedicated fan base across the country.